Industry Perspectives

Industry Perspectives

Most B2B advice was built for transactional sales. In complex, high-value deals, those playbooks don't just underperform. They actively damage your position. These articles are about what works instead, built on the Megadeals methodology and 400 companies of research.

Most B2B advice was built for transactional sales. In complex, high-value deals, those playbooks don't just underperform. They actively damage your position. These articles are about what works instead, built on the Megadeals methodology and 400 companies of research.

ARTICLE

Your biggest enterprise deals are being lost in conversations your sales team never sees

In complex B2B sales, CEOs often blame stalled deals on weak pipelines, slow reps, or bad timing. The real problem is that too many companies still depend on one rainmaker to influence an entire buying committee.

Christopher Engman

Published

Apr 28, 2026

ARTICLE

Your biggest deals are not dying because of your pitch. They are dying because buyers are afraid to decide.

Jonas Lind

|

Jan 10, 2025

ARTICLE

Most enterprise deals are lost before the RFP. Bain says 81% of buyers already favor a vendor when the process starts.

Bora Brännström

|

Jan 10, 2025

ARTICLE

If your enterprise deals keep stalling at sign-off, you need a Red Fiat.

Christopher Engman

|

Jan 10, 2025

ARTICLE

You don't need more salespeople. You need deal orchestration.

Christopher Engman

|

Jan 10, 2025

ARTICLE

The SaaS sales playbook that built Silicon Valley is quietly destroying complex B2B deals.

David Klättborg

|

Jan 10, 2025

ARTICLE

Why hiring more salespeople will not save your stalled enterprise deals

Christopher Engman

|

Jan 10, 2025

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